Beneficial Dynamics CRM implementation

Marius Pedersen implemented Microsoft CRM in collaboration with 9altitudes. The benefits came quickly. And the solution also has a clear business value today.

The implementation process was done very fast but still Marius Pedersen had time to rethink organizational processes.

Marius Pedersen's challenges

Long production processes

Production involves several steps, and each step may involve one or more production facilities.

Low minimum order quantities

The company is characterized by its flexibility, which results in small minimum order quantities.

Large selection of products

With more than 3,000 active item numbers, product customization is the standard.

Marius Pedersen's benefits from the collaboration

Stronger internal collaboration

More professional customer service

A strong partnership with 9altitudes

Managed around the usual CRM pitfalls

The implementation process was done very fast but still Marius Pedersen had time to rethink organizational processes.

“A good and exciting implementation. Along the way we got some great tips from Optimate in relation to education. And to implement the solution in smaller chunks”.

CRM systems do not create value in themselves. The value comes when the solution supports the processes in the organization. Marius Pedersen succeeded in identifying their actual needs. The step-by-step implementation was a good way to get the CRM solution rooted in the organization. During the implementation it was essential to bear the everyday of the sales organisation in mind.

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A well-implemented solution creates value

Marius Pedersen implemented Microsoft CRM (now Dynamics 365 CRM) in collaboration with 9altitudes. The benefits were quickly realized, and the solution continues to provide clear business value today.

“We save some resources. It also makes us more professional because everyone has access to essential customer information. There are many positive aspects."

Seamless implementation processThe implementation process was seamless and provided a great opportunity to reflect on the organization's processes.

“It was a good and exciting implementation. Along the way, we received some excellent tips from 9altitudes regarding training and implementing the solution in smaller steps."

Avoiding CRM pitfalls
CRM systems do not create value on their own. The value comes when the solution supports the workflows within the organization. Marius Pedersen succeeded by identifying their actual needs. The phased implementation approach is generally an effective way to integrate the CRM solution into the organization. It is essential to focus on the users and their daily tasks, as Marius Pedersen recognized.

“Salespeople often have a busy day. There is typically no time to register a lot of things. It’s about finding the balance in how many new habits need to be implemented initially.”

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Services and solutions used

About Marius Pedersen

Marius Pedersen is an international company with approximately 4,700 employees across Europe. The company specializes in waste management, recycling, and waste trading.

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Get in touch

Get in touch

Digital business transformation is what we do. Making sure organizations are ready to deliver for the end customer of today and those of tomorrow. Thanks to our industry expertise, we are able to combine speed and quality into your digital transformation journey.